Business Plan Glossary

Business Plan Glossary

Our glossary provides a list of terms commonly used in business plans and their meanings.


A section at the end of your business plan for storing additional information, resources and supporting documents.

Business plan

A written document detailing the purpose, needs, objectives, activities or projected results of a proposed or existing business.

Business model

A plan for the successful operation of a business, including identifying sources of revenue and target markets, detailing products or services, and explaining how profits will be made.

Cash flow

A financial statement that shows a business’s cash balance and movement in and out of bank accounts within a particular timeframe.

Competitor analysis

Research and analysis relating to other businesses competing within your target market.

Executive summary

A section at the beginning of a business plan summarising the subsequent sections and providing an overview of the business purpose, needs, objectives, activities and projected results.

Exit strategy

A pre-planned means of an owner exiting the business, for example by selling it or retiring.


Specific and realistic achievements set out for a business to aim for, often within a certain timeframe.

Market research

Research relating to the products or services available in your industry, current trends, and consumer habits within your target market.

PEST analysis

Political, Economic, and Social Trends analysis – a popular framework for analysing political, economic and social trends and how they affect your business.

SWOT analysis

A framework for analysing strengths, weaknesses, opportunities and threats to a business.

Target market

The group of people your business intends to sell to, defined by their demographics, activities, habits, needs, or other attributes.

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